Nicky Hayward-Wright is KM Advisor at GS1 Australia. Here in Singapore at 2012 KMSG Nicky presented today the case of how GS1 has successfully introduced Yammer in the organization to support a KM agenda and in a community network, to engage members outside of face-to-face meetings.
After her talk, we recorded a short interview with Nicky, to understand what are the key success factors that ensured user adoption of Yammer.
According to Nicky, the key point is to plan for success and lay down solid foundations for enterprise social networks to work. This includes preparing appropriate policy and users’ guidelines about both online behaviours and information management. It is also important to look across and consider the different information ecosystems that are in place, and how they are used by the different employees, and explain them what-goes-where, which channels are the most appropriate for different types of information. Training and coaching of course cannot be ignored and need to be taken in great consideration.
Finally, Nicky concludes with a reflection on resources. GS1 has is using the Yammer enterprise version, and this clearly comes with a substantial cost. However, it doesn’t really matter what tool you have, what it is important is the plan you set in place